It’s cold wet and I’m nice and cosy on the sofa watching Graham Norton (a UK chat comedian show host). A show I rarely watch but when I do, it usually by accident because conincidently switched on on one of my favourite, musicians, comedians or actors is on.
This week it’s Lady Gaga, performing Do What you Want. I’m not really a Little Monster, but Gaga has thrown a fair few good tracks into music-sphere. At the moment, I’m crushing on Do What You Want. A duet with RnB maestro R. Kelly.
We all know sex sells, right? If you don’t then let me give you some examples; Marilyn’s bum wiggle put bums in movie theatre seats, Elvis’ hip thrusts caused teenage girl meltdown and to take it back a bit further, Picasso’s Nude Woman with Necklace raised more than a few eyebrows way back when. Obviously we’ve moved on as what was shocking back then would probably go unnoticed today. So of course it’s only natural that over the last few decades we’ve had to turn crank it up but when this pic cropped up in my instagram feed – I didn’t really know where to look (trust good old RiRi).
I’ve gone back to this picture a few times over the last couple of weeks (what can I say, she has a great bum) and eventually I realised that she was pointing out her lovely custom made Prada boots and then it all became clear. Aside from the fact Rihanna is keen to be seen as fashion afficionado, let’s face the facts; Levi’s sexy as 80s laundrette advert helped reignite a whole new generation’s love affair with 501s and generated 800% uplift in sales. And let’s not forget Eva Herzigova, Hello Boys billboard. Not only does it have the hubba hubba, cartoon wolf-whistle factor but it was voted the most iconic billboard off all time. So yes, looking back sex sells but it seems to sell even more when you put clothes into the equation. Who’d have thought – to sell more clothes you’ve gotta take them off? Weird, but it works.
So what does that mean for my beloved UK high-street? M&S running a campaign for tights using a 10 foot billboard of a woman, upside down, doing a full spread eagle? I don’t think so. Luckily there are only a few brands who can successfully spank that naughty button without blowing the roof from ASA head office - look above for some Filthy Fashion Ads #FFA who might not have blown any tops but definitely caused a few sparks.